VOLUME XV ISSUE XI NOVEMBER 2022

1. Nepal’s Hydropower Cooperation Projects: A Way of Establishing and Strengthening Foreign Policy with India and China
    Sandhya Rani
– Centre for South Asian Studies, Jawaharlal Nehru University, New Delhi, India.
    Page No: 1-25
    DOI:22.18001.AJCT.2022.V15I11.22.3011

2. The Politics of Performativity in Meera Syal’s Anita and Me
    Dr. F. Mary Priya, A. Bercina Fernando
– St. Mary’s College (Autonomous), Thoothukudi, Tamil Nadu, India. Affiliated to Manonmaniam Sundaranar University, Tirunelveli.
    Page No: 26-28
    DOI:22.18001.AJCT.2022.V15I11.22.3012

3. Comparative Study on Progressive Collapse Analysis of Cable Stayed Bridge with Different Cable and Pylon Arrangements
    SHABREESH D HANCHE, Prof. SHIVARAJ MANGALGI –
Poojya Doddappa Appa College of Engineering, Kalaburagi, Karnataka, India.
    Page No: 29-56
    DOI:22.18001.AJCT.2022.V15I11.22.3013

4. SITUATING KAZUO ISHIGURO WITHIN THE REALMS OF MEMORY, IDENTITY AND THE SUFFERING OF EXISTENCE IN“NEVER LET ME GO”
    Mrs. Bala Tripura Sundari D.S, Dr.Sirisha Iruvuri – Nalla Narasimha Reddy Education Society’s Group of Institutions Hyderabad.
    Page No: 57-65
    DOI:22.18001.AJCT.2022.V15I11.22.3014

5. OSFINDER
    Bandaru Swapnil, Dr.Bagam Laxmaiah
– CMR Technical Campus, Medchal, Hyd.
    Page No: 66-70
    DOI:22.18001.AJCT.2022.V15I11.22.3015

6. IMPACT OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR ON MOBILE PHONES
    Mohammad Mubeena, Dr. P, Lakshmi Narayanamma
– Vignan’s Foundation for Science and Technology & Research, Vadlamudi, Guntur, Andhra Pradesh.
    Page No: 71-76
    DOI:22.18001.AJCT.2022.V15I11.22.3016

7. Challenges affecting the contemporary recruitment and selection strategy
    Dr.K. Kalpana, Saumya Suvarna
– VFSTR, Deemed to be University, Vadlamudi, Guntur, Andhra Pradesh.
    Page No: 77-90
    DOI:22.18001.AJCT.2022.V15I11.22.3017

8. A STUDY ON IMPACT OF DIGITAL PAYMENTS ON E-COMMERCE
    Mr.M RAMU, GHANTA DIVA KRUPA RANI
– VFSTR, DEEMEDTO BE UNIVERSITY, VADLAMUDI, GUNTUR, ANDHRA PRADESH.
    Page No: 91-94
    DOI:22.18001.AJCT.2022.V15I11.22.3018

9. “CUSTOMERS FULFILLMENT TOWARDS WEB BANKING IN INDIA”
     Mr. Dr. A. Sai Manideep, Ms. Pavanagundla Pujitha
– Vignan’s Foundation for Science, Technology and Research (Deemed to be University), Vadlamudi.
     Page No: 95-103
     DOI:22.18001.AJCT.2022.V15I11.22.3019

10. A Study on Performance Appraisal system of Employees in IT Industry in INDIA
     Dr. B. Madhusudan Rao, Tamirchi. Sai Sonia
– VFSTR, deemed to be University, Vadlamudi, Guntur, Andhra Pradesh.
     Page No: 104-109
     DOI:22.18001.AJCT.2022.V15I11.22.3010

11. IMPACT OF TOURISM GROWTH ON INDIAN ECONOMY
     Dr.K.Siva Nageswara Rao, Perni Yaswanth Babu
– VFSTR, deemed to be University, Vadlamudi, Guntur, Andhra Pradesh.
     Page No: 110-114
     DOI:22.18001.AJCT.2022.V15I11.22.3011

12. REVOLUTION IN PHOTOGRAPHY INDUSTRY THROUGH SMART PHONES
     Dr.Ch. Hymavathi, B.L.N Surya
– VFSTR, Deemed to be University, Vadlamudi, Guntur, Andhra Pradesh
     Page No: 115-119
     DOI:22.18001.AJCT.2022.V15I11.22.3012

13. IMPACT OF THE BIG DAY SALES ON CUSTOMER PURCHASE DECISION AN EMPIRICAL EVIDENCE FROM AMAZON & FLIPKART
     M. Divya, T. Nagendra Kumar –
vignan’s foundation for science, technology and research Vadlamudi, Guntur, Andhra Pradesh, India.
     Page No: 120-132
     DOI:22.18001.AJCT.2022.V15I11.22.3013

14. HR ANALYTICS TRANSFORMING TRADITIONAL HR PRACTICES
     Mr.M.S. Kishan Varma, Adigoppula. Vaishnavi
– VFSTR, deemed to be University, Vadlamudi, Guntur, Andhra Pradesh.
     Page No: 133-137
     DOI:22.18001.AJCT.2022.V15I11.22.3014

15. IMPACT OF TOURISM GROWTH ON INDIAN ECONOMY
     Dr.K.Siva Nageswara Rao, Perni Yaswanth Babu
– VFSTR, deemed to be University, Vadlamudi, Guntur, Andhra Pradesh.
     Page No: 138-142
     DOI:22.18001.AJCT.2022.V15I11.22.3015

16. IMPACT OF LOYALTY CARDS ON CUSTOMER REPURCHASE INTENTION IN FOOD AND GROCERY RETAILING
     S. Sudheer, Ch Jayanth Bharadhwaj Guptha
– VFSTR Deemed to be University, Vadlamudi, Guntur, Andhra Pradesh.
     Page No: 143-155
     DOI:22.18001.AJCT.2022.V15I11.22.3016

17. ASSESSING THE IMPACT OF CELEBRITY ADVERTISEMENTS ON CONSUMER BUYING BEHAVIOUR FOR GOLD JEWELLERY PURCHASE
     Dr.M. Sivakoti Reddy, B. Ram Pavan
– VFSTR, deemed to be University, Vadlamudi, Guntur, Andhra Pradesh.
     Page No: 156-165
     DOI:22.18001.AJCT.2022.V15I11.22.3017

18. CUSTOMERS PERCEPTION TOWARDS BIG BASKET
     Dr. Phani Kumar Katuri, K. Neelesh Sai Chand
– VFSTR Deemed to be university Vadlamudi, Guntur, Andhra Pradesh
     Page No: 166-175
     DOI:22.18001.AJCT.2022.V15I11.22.3018

19. THE NEW TECHNOLOGIES BEHIND BANKING IN COMMERCIAL BANKS
     Dr.Ch.Hymavathi, K.Poojitha
– VFSTR, deemed to be University,Vadlamudi, Guntur, Andhra Pradesh.
     Page No: 176-180
     DOI:22.18001.AJCT.2022.V15I11.22.3019

20. IMPACT OF SOCIALMEDIA ADVERTISMENT AND E-WOM ON PURCHASE OF ELECTRONIC GADGETS
     Dr. SARITA SATPATHY, P GIRIJA RUCHITHA
– VFSTR (Deemed to be university), Vadlamudi, Guntur, Andhra Pradesh.
     Page No: 181-188
     DOI:22.18001.AJCT.2022.V15I11.22.3020

21. IMPACT OF “MILITARY ENLISTMENT” OF BTS (BANGTAN SONYEONDAN) ON KOREA’S GDP
     Dr.Ch. Hymavathi, Raja Krishna lasya
– VFSTR, deemed to be University, Vadlamudi, Guntur, Andhra Pradesh
     Page No: 189-196
     DOI:22.18001.AJCT.2022.V15I11.22.3021

22. A REVIEW ON CIRCUIT OPTIMIZATION IN VLSI
       Dr B.Satyanarayana – Lingayas institute of management and technology, Vijayawada, A.P.
       Page No: 197-201
       DOI:22.18001.AJCT.2022.V15I11.22.3022

23. Financing Higher Education in India- Supply-side Challenges and Strategies
      Dr.Alka Sehgal – Jesus and Mary College, University of Delhi.
      Page No: 202-210
      DOI:22.18001.AJCT.2022.V15I11.22.3023